100% FreeFree Certificate Included

Content Marketing Manager

Learn to plan, create, distribute, and measure content that builds audiences and drives business results. This path covers everything from editorial strategy and SEO writing to video content and content analytics — giving you the skills to lead a content program from day one.

28 hours
12 modules
57 lessons
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What you'll learn

Build a content strategy aligned to business and audience goals
Research, brief, and produce high-quality blog and long-form content
Optimize content for search intent and organic discovery
Distribute content across channels to maximize reach
Build and grow owned audiences through content
Measure content performance and prove content ROI

Course content12 modules · 57 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

Ready to start the Content Marketing Manager path?

All 57 lessons are completely free. Complete the path, pass the exam, and earn your free verified certificate.

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Related reading

Career

How to Become a Content Marketing Manager in 2026

Content marketing drives organic growth, reduces reliance on paid ads, and builds the brand authority that makes every other channel work better. This guide covers what content marketing managers do, the skills needed, and how to break into this career.

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HubSpot Content Marketing Certification Review: Is It Worth It in 2026?

An honest review of the HubSpot Content Marketing Certification: what it teaches, who should take it, what it misses, and how to turn it into portfolio proof.

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57 lessons, 12 modules, 28 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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