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E-Commerce Marketing Manager

E-commerce marketing is one of the most data-rich, high-impact disciplines in digital marketing. This path teaches you to drive and convert traffic across every channel — Google Shopping, Meta product ads, email flows, SEO, and CRO — to maximize online store revenue.

35 hours
14 modules
66 lessons
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What you'll learn

Set up and optimize Google Shopping and Performance Max campaigns
Run Meta product catalog and dynamic retargeting campaigns
Build email flows for acquisition, abandon cart, and retention
Optimize product pages and category pages for SEO
Improve on-site conversion rates through CRO testing
Analyze e-commerce metrics: ROAS, AOV, LTV, and repeat purchase rate

Course content14 modules · 66 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

Ready to start the E-Commerce Marketing Manager path?

All 66 lessons are completely free. Complete the path, pass the exam, and earn your free verified certificate.

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Related reading

Career

How to Become an E-Commerce Marketing Manager in 2026

E-commerce marketing combines paid ads, SEO, email, and on-site optimization into a single revenue-focused discipline. This guide covers what the role involves, which skills and tools to master, and how to build a career in e-commerce marketing.

Read guide

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66 lessons, 14 modules, 35 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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