100% FreeFree Certificate Included

Email Marketing Specialist

Email delivers an average ROI of $36 for every $1 spent — and skilled email marketers are in constant demand. This path teaches you to build lists, design campaigns, set up automation flows, and optimize every element of email performance from subject line to click.

24 hours
10 modules
47 lessons
Enroll Free — Start Today

What you'll learn

Build and grow email lists with compliant acquisition tactics
Design email campaigns that render well across clients
Write subject lines and copy that get opened and clicked
Set up automated flows: welcome, abandon cart, re-engagement
Segment audiences for more relevant, targeted messaging
Optimize deliverability and maintain sender reputation

Course content10 modules · 47 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

Ready to start the Email Marketing Specialist path?

All 47 lessons are completely free. Complete the path, pass the exam, and earn your free verified certificate.

Start This Path Free

Related reading

Career

How to Become an Email Marketing Specialist in 2026

Email consistently delivers the highest ROI of any marketing channel. This guide explains what email marketing specialists do, which skills and tools you need to develop, and step-by-step guidance for building a career in email marketing.

Read guide Resources

7 Best Email Marketing Certifications in 2026 (Free & Paid)

The best email marketing certifications available in 2026 — from HubSpot, Mailchimp, Klaviyo, Google, and more. Includes free and paid options, what each covers, time commitment, and honest takes on which ones employers actually recognize.

Read guide

Start the Email Marketing Specialist path today

47 lessons, 10 modules, 24 hours of hands-on learning. 100% free. No credit card. Start in seconds.

Enroll Free — No Account Needed to Browse