100% Free

Performance Marketing Manager

For marketers ready to step up. This advanced path covers the full paid media stack — Google, Meta, programmatic, and more — with a focus on managing large budgets, complex campaign structures, multi-channel attribution, and performance at scale.

50 hours
19 modules
90 lessons
Enroll Free — Start Today

What you'll learn

Manage and optimize large-scale paid campaigns across multiple channels
Build advanced audience strategies including lookalikes and custom segments
Design and run statistically valid A/B and multivariate tests
Build multi-touch attribution models and measure true incrementality
Forecast performance, set KPIs, and manage marketing budgets
Lead agency relationships and manage media buying vendors

Course content19 modules · 90 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

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90 lessons, 19 modules, 50 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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