100% FreeFree Certificate Included

Performance Marketing Manager

For marketers ready to step up. This advanced path covers the full paid media stack — Google, Meta, programmatic, and more — with a focus on managing large budgets, complex campaign structures, multi-channel attribution, and performance at scale.

50 hours
19 modules
90 lessons
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What you'll learn

Manage and optimize large-scale paid campaigns across multiple channels
Build advanced audience strategies including lookalikes and custom segments
Design and run statistically valid A/B and multivariate tests
Build multi-touch attribution models and measure true incrementality
Forecast performance, set KPIs, and manage marketing budgets
Lead agency relationships and manage media buying vendors

Course content19 modules · 90 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

Ready to start the Performance Marketing Manager path?

All 90 lessons are completely free. Complete the path, pass the exam, and earn your free verified certificate.

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Related reading

Career

How to Become a Performance Marketing Manager in 2026

Performance marketing managers oversee large-scale paid campaigns across multiple channels. This guide covers the advanced skills required, how the role differs from a PPC specialist, salary expectations, and a step-by-step career roadmap.

Read guide Resources

9 Best Free Performance Marketing Courses With Certificates in 2026

A ranked guide to the best free performance marketing courses in 2026 — from Google Ads and Meta Blueprint to GA4, Semrush, and TikTok Ads Academy. We compared depth, practical value, and certification recognition so you can build a real cross-channel skillset without spending anything.

Read guide

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90 lessons, 19 modules, 50 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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