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PPC Specialist

A deep-dive into the world of pay-per-click advertising. Learn to build, manage, and optimize campaigns across Google Ads and Meta Ads — from keyword strategy and bid management to audience targeting and creative testing. Get the skills employers need for one of marketing's highest-demand roles.

45 hours
18 modules
87 lessons
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What you'll learn

Structure and launch Google Search, Shopping, and Display campaigns
Build Meta Ads campaigns from audience research to creative
Manage budgets, bids, and bidding strategies at scale
Run A/B tests and interpret results to improve performance
Optimize campaigns for ROAS, CPA, and other KPIs
Write ad copy that drives clicks and conversions

Course content18 modules · 87 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

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Related reading

Career

How to Become a PPC Specialist in 2026

PPC specialists are among the most in-demand marketers in 2026. Learn what the role involves, which platforms to master, what skills employers want, and how to build your career in paid search and social.

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SEO vs PPC: Which Should You Learn First in 2026?

SEO and PPC are the two highest-demand marketing skills. This guide compares them head-to-head — time to results, difficulty curve, salary potential, job market, and career ceiling — with a clear framework for deciding which to learn first.

Read guide

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87 lessons, 18 modules, 45 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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