100% FreeFree Certificate Included

SEO Specialist

Learn to drive sustainable, long-term organic traffic through search engine optimization. This path covers every dimension of SEO — technical site health, on-page content optimization, keyword research, link building, and analytics — so you can help businesses rank for terms that matter.

30 hours
12 modules
59 lessons
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What you'll learn

Conduct in-depth keyword research and map it to content
Optimize on-page elements: titles, metas, headers, internal links
Audit and fix technical SEO issues (crawlability, Core Web Vitals)
Build a link acquisition strategy that builds domain authority
Create and optimize content that ranks and converts
Track rankings, traffic, and SEO performance with GSC and GA4

Course content12 modules · 59 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

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All 59 lessons are completely free. Complete the path, pass the exam, and earn your free verified certificate.

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59 lessons, 12 modules, 30 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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