100% FreeFree Certificate Included

Social Media Manager

Everything you need to manage social media for a brand. From content planning and community management to paid promotion and analytics, this path teaches you how to build an audience, drive engagement, and tie social media activity to business results.

28 hours
12 modules
57 lessons
Enroll Free — Start Today

What you'll learn

Build a content calendar and manage publishing workflows
Grow organic audiences on Instagram, TikTok, LinkedIn, and X
Manage community engagement and brand voice
Run paid social campaigns to amplify organic content
Analyze engagement metrics and adapt strategy
Report on social media performance and prove ROI

Course content12 modules · 57 lessons

  • 1

    What is Digital Marketing?

    Understand the fundamentals of digital marketing and how it differs from traditional marketing

    8m
  • 2

    The Marketing Funnel

    Master the marketing funnel stages and how to target each one

    10m
  • 3

    Channels & Platforms

    Know when to use each digital marketing channel

    10m
  • 4

    Target Audience & Personas

    Create effective audience personas for targeting

    10m
  • 5

    Setting Campaign Objectives

    Set measurable campaign objectives aligned with business goals

    8m

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All 57 lessons are completely free. Complete the path, pass the exam, and earn your free verified certificate.

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How to Become a Social Media Manager in 2026

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8 Best Free Social Media Marketing Courses in 2026 (Ranked)

A ranked guide to the best free social media marketing courses in 2026 — Meta Blueprint, HubSpot Academy, TikTok Academy, Coursera, Hootsuite, and more. We compare what each course teaches, whether the certificate is actually free, and which one matches your career goals.

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57 lessons, 12 modules, 28 hours of hands-on learning. 100% free. No credit card. Start in seconds.

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